ሩህ ሚዲያ – Ruh Media

Habtamu Girma
November 17 2019
Jigjiga, Ethiopia

How people perceive shape their outlooks. And it is their outlook that control their stand on any aspect of life.

The way people took a stand in turn determine the quality of their judgments. Hence, to shape the decision making behavior of people, what it takes is to manipulate their perception.

Someone’s perception can be manipulated to take him/her overoptimistic (enthusiastic) or pessimistic (stereotypic). In both states, the stands we hold or judgments we make are not evaluated or evidence based but driven by whims and emotions.

In Ethiopia, the political elites have been implementing their vested agenda by distorting the perceptions of the people on the ventures of politics. They have used various means and tools to achieve that.

Nowadays, they are using ‘political activists’ their means and the social media their tools. That is manifested on the way political activists behave on social media: disseminating fake news; distort information; misinforming the public; distorting realities on political happenings; and/or how activists try to let the public wrongly understand the political personality of their political leaders/government officials.

The way our elites distorted the fabric of decision making by wider public is upsetting the peace and lives of ordinary Ethiopians.

The dire consequence in distorting decision making behavior of Ethiopian populace on political businesses is as Albert Einstein once said it : “If you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid.”

The way out is that every Ethiopian is required to liberate oneself from mind control by elites (via the so called political activists).

To that end, it takes for all of us to sense what our moment would be when someone judged us like how Albert Einstein described it. It takes to imagine how sad to be wrongly understood by others.